When Y&R launched Pristiq campaign, 2FAKE was the chosen artist to craft these photo-real metal dolls in CGI. Focusing on form, sculptural detail, and storytelling, 2FAKE crafted these brand images that became a national campaign in a host of magazines. We learned recently there’s a carload of more adventures ahead for our Pristiq women….in the stories these illustrations tell, in the productive lives these everyday women intend to lead. Thanks to our imaginative Art Director, our collaborative Art Producer, and this creative client, our team at 2FAKE is “building” more happy times in our world of CGI. www.2fake.com
