ALTER was asked to convey the idea of an engine’s inner workings in CGI.  The Creative Director wanted complexity with a real sense of power, weight and depth, an image with mechanical intricacies and 3D roundness.  This is where ALTER’s expertise shines.  With moving parts, worn and tarnished, the magic happened.  Having all the arts of CGI, digital imaging and photography under one umbrella, makes anything possible.  ALTER created the gears and cogs of this clockworks as a sample.  For our clients, we provide sketches and style boards, explore design as an integral part of the process. To execute the final ad, ALTER created a sophisticated and beautiful artwork.  www.thinkalter.com