Nike needed striking images for their “cold weather” campaign. The problem was weather! Alter was tasked with transforming a clear sky into a dark and ominous storm, a snowy morning, a dark winter night.  The rain machine Alter used on set helped create wet pavement, but it’s our Alter digital artists who added pouring rain for total effect.  Snow and winter lighting created dramatic, with impact and contrast.  Tweaked color was the final touch to give overall feel to the campaign.  Alter, the experts in photography, CGI, and digital imaging.  www.thinkalter.com

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