When Doner dreamed up their campaign for UPS with a Hummel doll relaxing in a UPS box Alter came to mind. When “peace on Earth” was on everyone’s mind , a little toy soldier doing yoga told the whole story; Alter got the call. Our team of cgi artists & retouchers brought these concepts to life with photo-real CGI. Exploration with 3D sketches of characters – Alter’s specialty – based on agency layouts, that’s where it begins. Applying textures appropriate for surfaces of porcelain dolls, painted wood, vinyl pillows, and cardboard boxes – these are in Alter’s wheelhouse for expert integrated production; finalizing images with composting, and lighting, for the final artwork. Next time you’re dreaming outside the box, let Alter take you on the ride of your dreams. www.thinkalter.com
