Testimonials have value! When Paul Aresu was hired at DraftFCB, to shoot Merck Hypoglycemia Awareness campaign last summer, intentions aimed high, combined efforts equaled award winning results. Nominated for Manny Award by MedAd News in category of “Best Disease Awareness” campaign, running against 21 campaigns in their category, they’re now Final 3. Their Art Director emailed me, and here’s his words…..”It was a pleasure then and it’s a pleasure now to share this congratulatory news with you. From Paul, to Mikey, to Sally and more, our shoot was an awesome experience with quality results. Hopefully, if the stars align, we’ll get some hardware from this. If not, it’s an honor to be nominated and it’s a reflection of your team’s commitment to excellence. Our team from Draftfcb couldn’t be prouder to share this with you. Much love and appreciation.” Thank you Michael!
http://www.mannyawards.com/vote2011/?action=viewnoms&cat=22&maid=3&cname=Best%20Disease-Awareness%20Campaign
Photo: Paul Aresu / Agency: Draft FCB / Award: MedAd News
When Paul Aresu goes out to shoot, the response from clients is phenomenal. This morning alone, three testimonials filled with praiseworthy phrases for Paul and his team for shoots this week. ”You really nailed this project for us!” “Your shoot was easily the smoothest we’ve ever had…the quality speaks for itself.” from CNBC. ”I’m just so thrilled with how everything went, from Commonhealth, “accolades from client to you and your crew…. really, really enjoyed working with you.” And from Palio, after shooting video and print “Great working with you and your team.” Go Paul! Go Team!
ALTER CG artists, distinguished group of specialists, create organic images including animals, plants and, YES! humans. I’m making a big deal of this artistry because recently I read in PDN Nov issue, “CG artists still haven’t been able to make human beings look real.” Well, meet Ben cgi by ALTER. In all his many incarnations: wire frame, model, textured, they built this handsome guy as CGI human. I am very proud of this amazing CG team at ALTER.
Testimonials are an effective way to share other reactions (than my own) to the work I am so proud to represent. When I e-blasted these CGI images created by the phenomenal artists at 2FAKE, imagine how gratifying to have the response come right back that said: ’WOW! That’s really awesome work. Thanks for sending.’ Our intention is to inform and educate the creativing community about the work from 2FAKE. CGI offers opportunities and challenges, creating artwork that’s impossible to to capture through photography, less effective with illustration. Exploring the ‘virtual’ world with ‘virtual’ photography through research, sketches, and like the sculptor, create the model, add texture, then light, you reach the final phase of the process, and retouch; the outcome is beyond the limit where we could go before now with expanding technology. The realm of new possibility renders an exciting place to live, especially with the superb 2FAKE!
