My New Blog

ALTER – LIQUID CGI

admin — Mon, 21 May 2012 14:42:47 +0000

ALTER makes a splash! Meticulously crafted in CGI with total spontaneity, ALTER creates liquid CGI. Inspired by our “Lady of the Lake” Tracy Locke came to us. Working on Lipton campaign, TL worked closely with ALTER exploring and experimenting, to develop the perfect splash, framing their newest campaign with the fabulous Lady Antebellum captured by photographer Mathew Rolston. ALTER is master with liquid CGI.

New Series: IN CAMERA – this one features PAUL ARESU

admin — Thu, 10 May 2012 19:49:06 +0000

RAW CAPTURES….that’s what’s in the camera. See it live, there’s something about it that’s incredibly exciting. LIVE! Work done by masterful photographers, digital technicians, producers, stylist and the whole crew working together on set… it’s awesome. Years ago, I walked around with polaroids in my pocket after the shoot that I clipped from the photographers table. That was Polaroid film and those cameras are gone now from the commercial landscape. Today it’s sophisticated electronics with digital camera, multiple computers, and vast amount of compositing, digital imaging, Photoshop and all the tools and toys any kid would wish for. But the constant is this array of incredibly smart, talented artists working together creating light and finessing these captured plates that make your heart pound. Drama, mystery, and total control. Here’s a recent shoot from Paul Aresu…. On his computer screen is a raw capture….scroll down to see Paul and his team, the actual location and then the ultimate… that final image by Paul Aresu and his 10 year collaborator, Mike Moskowitz of Aresu Digital.

“Watch the Birdie” – I mean WATCH THE CGI

admin — Thu, 10 May 2012 18:29:26 +0000

2FAKE aka Absolut Motion is the creation of Nicolas Rieben, Brooklyn based digital artist whose studio specializes in sensational CGI. Producing outrageous work with extraordinary detail and precision, let’s watch what they created in the virtual world of 3D animation to show what’s possible. Now Watch : ) 2F_OMEGA_BIG_04

2FAKE – THE INVETERATE VIRTUAL SCULPTOR

admin — Wed, 02 May 2012 15:37:50 +0000

2FAKE! Creative studio specializing is custom CGI for advertising founded by Swiss-born artist and sculptor Nicolas Rieben. With his signature style, embracing clean design with cutting edge technology, Nicolas and his superb team develop art in the virtual world. For print and video installations, they’re influenced by film, video games, and passion for science and exploration, developing images from photo realistic to abstract. Nicolas’s early period was 20 years, creating sculptures for public spaces displayed in streets of Europe. With a unique understanding of line and form, lighting and perspective, his imagination is apparent. With dynamic software available today, 2FAKE artwork exemplifies integration of backgrounds, subject matter and photographed objects in virtual worlds with seamless results. Driven by creative forces, the inveterate sculptor never rests….

CGI by 2FAKE

ENTERPRISE over BPC – Now that’s a NY moment!

admin — Fri, 27 Apr 2012 15:20:55 +0000

Excitement in Battery Park City today. I grabbed these shots of ENTERPRISE space shuttle mounted on NASA’s 747 Shuttle Carrier as it flew at 1500′ overhead! Circling around the Statue of Liberty on her way to Intrepid before landing at JFK. I took a moment to hang out on the Esplanade (in the freezing cold temperatures) with neighbors (my pal, top notch Art Buyer Joann DeCarlo) and strangers from around the world – observing this historic moment in our front yard!

ROBERT TARDIO Shakes It Up for QVC

admin — Thu, 26 Apr 2012 22:34:52 +0000

How fortunate are we in this business? When you can spend a day making powders fly, jars tumble, and liquid flow through jars dripping onto your studio floor and get paid for this…. you know you’re doing something right! That’s the joy of working with Robert Tardio…..and when you do this with an amazing client like the folks at QVC, you’ve struck gold!

FOCUS ON PAUL ARESU

admin — Wed, 18 Apr 2012 18:51:28 +0000

New Citizen Watch campaign features Paul Aresu photography with praise from Citizen Pres. Jeffrey Cohen. Assigned to capture Citizen ambassadors: Super Bowl MVP Eli Manning, Daytona 500 champion Matt Kenseth, and talented golf champion Paula Creamer. Paul put everyone at ease with totally buttoned-up production. His completely relaxed demeanor while directing high-profile athletes at these photo shoots made it look so easy. Master of light, laser focus on magical moments, Paul is intent on capturing iconic images for this campaign with real eye appeal. Roll out starts today.

PAUL ARESU HELPS KIDS FIND ‘FOREVER FAMILIES’

admin — Thu, 12 Apr 2012 03:12:51 +0000

They say ” a picture is worth 1000 words.” When Paul Aresu photographed this adorable young girl, he wanted to help these adoptable kids in their search for lasting love. Paul volunteered his time at Bronx Art Museum Heart Gallery, never considering how they’d touch his heart with their kindness. All he could say was “they are so upbeat, it is an inspiration for us all to behold.” Paul makes a difference. He wanted to help these foster care kids. Reach out if you can help too.

Paul Aresu at Heart Gallery

WHEN MOTHER CALLS. . . . 2FAKE REVELS

admin — Mon, 26 Mar 2012 18:59:58 +0000

2FAKE, YES Solid Gold CGI. When Mother called, that hot New York ad agency, to develop this golden totem pole, their idea to launch Revel the Nightclub, we jumped at the chance to work with these super cool creatives. Mother and Revel, four stories of party, plus two artists at 2Fake, equals one AWESOME work!!! To quote their copy, “Revel, on a different level”… that’s what I say about 2Fake, cgi on a different level. Thank you Nico!!

ARESU – The SLAM “Effect”

admin — Wed, 21 Mar 2012 17:23:59 +0000

Master Paul Aresu captures images that are both highly complex with multiple “effects” or punctuated by total simplicity. These few images have that contrast. Paul’s personal relationship with Dwyane Wade reigns supreme when Dwyane’s reserve is preserved in this intimate moment. The talent of a portraitist, knowing his subject and his light. Then Aresu Digital cranks up the volume and drives the “EFFECT”. Whether it’s charred glass captured as separate plates, splashing water surging against these hard core athletes, it’s Paul’s vision that sets these athletes apart. Heroes on invisible pedestals captured by Paul’s camera then crafted under the magical paintbrush of our own superhero Mike Moskowitz, Aresu Digital. Yes I could wax on rhapsodic….. Just look!!!

2FAKE CGI for LEXUS

admin — Wed, 21 Mar 2012 17:04:48 +0000

Only from 2FAKE! CGI in molecules! Team One dreamed (and sold) the idea for Lexus to portray their newest vehicle in abstract but grandiose style and here’s what they created with 2FAKE.

2FAKE + JULES VERNE “Look with all your eyes, look.”

admin — Tue, 31 Jan 2012 20:56:40 +0000

Creator of 2FAKE, Nicolas Rieben, shares a passion for science fiction with 19th century author Jules Verne, a French writer who started this genre with “20,000 Thousand Leagues Under the Sea.” This story inspired our CGI ensemble. The notion of travel as adventure, imagining life inside the Nautilus submarine, 2FAKE created these images. You have the embodiment of supernatural and a wonderful existence, where past and future merge. As Msr. Verne said, “It is nothing but love and emotion; it is the ‘Living Infinite….” And yes, on our horizon, look to see much more….all in CGI by 2FAKE.

Trubute to Jules Verne - CGI by 2FAKE

SALUTE’ ROBERT TARDIO

admin — Thu, 26 Jan 2012 15:45:40 +0000

Robert, you take the cake! - photo by Tiffany Latz

and here's to you Birthday Boy - photo by Jennifer G. Fisher

Champagne, Candles, Cake....We know how to party - photo by Tiffany Latz

Our gang always wears hats! Love you Robert!!! Happy Birthday

TARDIO+COACH on The Jewels of Tony Duquette

admin — Fri, 20 Jan 2012 18:37:24 +0000

Fabulous Coach loves Robert Tardio! (Judy told me so ) Giving Robert this “jewel” of an assignment – The Jewels of Tony Duquette – showcased in Harpers Bazaar this month (Feb 2012, Demi Moore cover) featuring Coach story of their collaboration with late designer/decorator Duquette and the “all-American purveyor of good taste”. Personally I just want to wear all these gorgeous Coach gems! I am revamping my wardrobe around their style. Yes, I went shopping this weekend at www.coach.com to their 57th flagship store, NYC, building my own Duquette collection. Thank you Robert Tardio for all your gorgeous work that’s all over the Coach website. And thank you Judy, Lois, Lee, James and the whole gang….. We love Coach too!!

"PERFECT PAIR"

ROBERT TARDIO for NEIMAN MARCUS

admin — Fri, 06 Jan 2012 15:51:35 +0000

“You guys are going for world domination with those butterflies!” Yes Becky, you got that right!

When Neiman Marcus booked ROBERT TARDIO to shoot more of his iconic butterflies created with super stylist Suzy Kim, there was huge excitement. Neiman beauty book covers for Fall and Holiday…. very cool.

Butterfly for Neiman Marcu - photo by Robert Tardio

VENICE: Classic vs Modern

admin — Wed, 04 Jan 2012 02:58:02 +0000

Debra Werblud captured our imaginations on a recent trip to Venice. This talented artist (and native New Yorker) has spectacular studio on Guidecca, a one-time industrial island in the Venetian lagoon made famous by Fortuny fabrics. We were sent there by world-renowned designer Kevin Walz. Debra struck a chord while poetically describing one of her approaches to art as making “farfetched connections”. Her series of etchings, olive trees on photoengraved magnesium plates, made a real impression… both on the plates and on us! Next time you’re in Venice, we’re happy to make this not-so-farfetched introduction to Debra Werblud. You may be enchanted too.

Venice at Sunset on the Grand Canal - photo by Janice Moses

Venice at Night - On the Academia Bridge - photo by Janice Moses

Debra Werblud Wall of Photo Engravings

The Tree by Debra Werblud

ROBERT TARDIO PLAYS TAG with COACH

admin — Wed, 07 Dec 2011 18:01:07 +0000

Working with Coach is always amazing. Super talented Art Directors show up at Robert Tardio’s studio with gorgeous merchandise, top stylists, exquisite design for their marketing and a real understanding of their product. When Lee Pullano arrived at Robert’s studio for this shoot, she said, “Let’s just play!” Being the great Art Director, she knew they’d get fresh images from Robert. Awesome results became double-page spread ads in major magazines, plus holiday shopping bags for their retail stores. And they call this work! Thanks for for being exceptional client working with us.

NPR + HUFF POST Dog CARLI DAVIDSON

admin — Thu, 01 Dec 2011 16:35:46 +0000

Thank you NPR and HUFFINGTON POST. Listening to NPR every chance, admiring Arianna Huffinton our role model. Now reading their blogs we spot CARLI DAVIDSON and their observations about her photography. “SHAKE” series and “Disabled Pets” demonstrate CARLI DAVIDSON true passion for animals. Coming next is stunning collection of images by Carli Davidson, Zoo Portraits from Portland Zoo.

Huff Post: http://www.npr.org/blogs/krulwich/2011/11/16/142387948/shake-it-how-dogs-cats-even-hummingbirds-keep-dry

NPR http://www.huffingtonpost.com/2011/08/08/dogs-shaking-off-water_n_920885.html

CLIO AWARD for ALTER + ERIC SAHRMANN

admin — Thu, 01 Dec 2011 14:51:06 +0000

When BVK Advertising AD Mike Scalise wanted “Strong Babies” for his ad campaign, he went to powerhouse ALTER for their digital imaging expertise to execute this concept. Together with photographer Eric Sahrmann, working in concert with ALTER digital artists, Eric Sahrmann photographed (17) separate babies (whoah, that’s patience!!!) to create these award winning images.

2FAKE for The Martin Agency

admin — Tue, 29 Nov 2011 17:58:02 +0000

Great relationships make work into play! When Senior Art Producer, Wylie Moran called 2FAKE to create CGI brand elements in this Manpower ad, she wanted distinguished artistry. Visionary cgi to compliment this beautiful photograph. Art Director Matt Davis found this gorgeous image a year before and wanted to use for this special execution of his concept for this client. We really appreciate Wylie giving 2FAKE this fresh opportunity to rekindle our friendship that’s spanned several years. We’re proud of these CGI building blocks by 2FAKE with image by Nick Melidonis, Australian photographer, for Martin Agency. This collaboration illustrates the essence of teamwork essential in the successful creative exchange.

PAUL ARESU for FX NETWORK

admin — Tue, 29 Nov 2011 14:37:39 +0000

PAUL ARESU has a blast shooting the hottest comedy show on cable. Last July, FX Network Art Director called asking if Paul was good at story-telling …. “Can he work down on football field?” My answer… “He’s amazing! There is nothing Paul can’t do!” When the cast arrived, along with stunt doubles, trampolines, gym matts, trucks, crew, lighting, and the load of protection for famous field at Rose Bowl – Paul Aresu was in his element. Having only one day to shoot, pressure was on! Here’s results for Season 3 of The League. Thanks to FX team of Todd Heughens and Julie Graham. Awesome assignment!

ROBERT TARDIO – A Fresh Approach

admin — Mon, 07 Nov 2011 17:35:50 +0000

Does it get any better than this sunny afternoon in Siena? Only if you’re with Robert Tardio! When these images appeared from the “little hillside village just north of Siena saying, “You must come and visit! We’re about to serve antipasto. Multo Buono!” I booked my trip. Only to learn that Robert shot these in his studio on 25th St. in Mid-Town Manhattan. I love my job!!!

"The Grappa Dirty" by Robert Tardio

"Vino Bianco" by Robert Tardio

"Barolo Grappa Nuts" by Robert Tardio

"Barolo Grappa" by Robert Tardio

INTRODUCING CARLI DAVIDSON

admin — Wed, 12 Oct 2011 19:31:05 +0000

Young gun CARLI DAVIDSON is a photographer who captures something truly original. Dogs SHAKE, sometimes their disabled, but always lovable and she’s got ‘em. Just so you know, I met Carli D when she was a little kid! Having worked with her Dad, my friend and client the Creative Director, he called one day recently – so excited and proud of Carli’s work. Already featured in the NYTimes, Vanity Fair Italy, BBC, Huffington Post, PDN, Carli is drawing real attention to these pictures of ’shaking’ dogs (and a few cats). Her website had 1.2 million hits in 2011, over 5 million page views. An award-winning shooter, lifelong animal lover, experienced animal trainer, Carli captures compelling images! By rolling on the ground with her subjects, she encourages these mostly four-legged creatives to open up to the camera. The SHAKE series explores humor and drama in these animal’s distorted faces, leaving observer time to explore the unexpected in these typically invisible moments. We’ve had so much enthusiasm showcasing this work that we wanted to share here. www.carlidavidsonphotography.com

SHAKE 4 - photo by Carli Davidson

SHAKE 1 - photo by Carli Davidson

SHAKE 2 - photo by Carli Davidson

SHAKE 3 - Photo by Carli Davidson

ROBERT TARDIO for BULOVA

admin — Tue, 11 Oct 2011 13:27:46 +0000

I’m always excited to see Robert Tardio photography when opening a top publication like Vogue. I remember the day we landed Bulova and the Marketing Director, a truly lovely women, noted that my ‘timing’ was good that day – I happened to call at the exact right moment – she had something she needed shot. (Luck was on our side.) Our relationship has developed as a tribute to Robert’s beautiful work. It has endured from the experience of working with Robert. I’m very lucky.

Bulova Ad in Sept 2011 Vogue - Photo by Robert Tardio

2FAKE CGI for ARNOLD / JAPAN

admin — Sun, 02 Oct 2011 03:14:11 +0000

Why 2Fake? Why CGI? Why not? When Jack Daniels launched their new Highball in Japan, they had just one can for artist reference. 2Fake Director Nicolas Rieben creates CGI in this realm of virtual photography. Masterfully, Nico created the perfect rendering. Why, because 2Fake is master of still life in CGI. Tokyo subway installation blown up wall size was spectacular. What do you think?

Jack Daniels in Tokyo Underground - Agency: Arnold - CGI: 2FAKE

Jack Daniels Highball Billboard - Agency: Arnold - CGI: 2FAKE

Jack Daniels Highball in Tokyo Subway - Agency: Arnold - CGI: 2FAKE

Jack Daniels Highball - Agency: Arnold - CGI: 2FAKE

PAUL ARESU at The Rose Bowl

admin — Tue, 09 Aug 2011 13:50:02 +0000

When Paul Aresu walked onto the field at the Rose Bowl last week, he was playing for real. Hired by Creative Director to photograph The League, they wanted Paul’s narrative style for their new campaign. FX Network wanted Paul’s signature photography and his ability to work with people. Shooting alongside broadcast is always exciting (and challenging). These huge productions filled the arena with vans, trucks, the largest lighting set-ups imaginable and tons of protection for that sacred ground. Paul had his own A-team from Aresu Digital by his side (as always) to develop extraordinary imagery as they do on a daily basis. (I never walk into their studio when there isn’t some incredible picture up on the computer screen in development under the tight direction of Paul). Now back to The Rose Bowl! So FX new campaign is slated to promote hit comedy show The League. Paul masterfully worked their team and his crew photographing each member of the cast then creating final iconic Aresu images using innovative techniques developed over years and year. While I am not at liberty to show you those pictures yet, here’s a few that illustrate Paul Aresu style. Thank you Paul and FX for an incredible shoot.

ROBERT TARDIO for BARE ESCENTUALS

admin — Mon, 01 Aug 2011 15:03:39 +0000

Move Over Estee Lauder! When New York Times SundayStyles section published that headline June 12, 2011, Robert Tardio already completed his second photo shoot and was about to begin the next one for the new superstar in world of cosmetics – Bare Escentuals. Their creative team flew to NYC from San Francisco to shoot with Robert again, and we remembered that it all began back when QVC introduced these two a few years ago. When Leslie Blodgett, new high priestess of cosmetics industry, began on QVC she transformed the world again. Being compared to icons like Estee Lauder, Max Factor, Revlon and L’Oreal – Bare Escentuals came out with a vengance, launching their mineral line that has special properties designed for youthfulness and lasting impression. Just purchased by Shiseido, BE’s new blockbuster product features Robert Tardio’s gorgeous photography. A few weeks ago, when their VP Creative walked into Robert’s studio with newest over-sized promotion book distributed to magazine editors globally – we were thrilled to see Robert’s work! Collaborating with super stylist Suzy Kim, Robert and Suzy created these exquisitely artful images. As Leslie says, “amazing” and “awesome” – that’s Robert. Thank you BARE ESCENTUALS!

BARE ESCENTUALS . Ready Smears . photo by Robert Tardio

BARE ESCENTUALS . Ready Pans . photo by Robert Tardio

BARE ESCENTUALS . Shadows . photo by Robert Tardio

2FAKE TAKES A VACATION

admin — Thu, 28 Jul 2011 14:29:32 +0000

When Nicolas Rieben, creator of 2Fake announced he’s traveling to Africa with his father and six-year old daughter, the excitement in him was overwhelming. Being Swiss, he was bred with that European mentality that if it’s August – you take vacation. No guilt! You just do it! But Nico is such a responsible man while still being the consummate artist, he would never leave his clients without the support team in place – he needs to complete every assignment that he’s accepted. So when he sent me this image as his symbol of what to expect “Summer at 2Fake” to look like, all I could do was laugh, and of course think, ‘I’ve got to show the world’. Until you know him, you’ll never completely understand his wit, his warmth, and his dark side. I am so fortunate I do. To celebrate our departures for summer holidays, we had an amazing dinner before he left with my daughter, dining at this fabulous Korean restaurant in Williamsburg that Nico loves (very very cool) and had the most delicious time. See ‘work in progress’ from 2Fake studio here too!

Rhinos Tunnel . CGI . by 2Fake

Rhinos Texture . CGI . by 2Fake

Fedex Travels the Brooklyn Bridge . CGI . by 2Fake

Tale of A Whale . CGI . by 2Fake

PAUL ARESU / ARESU DIGITAL is SMOKIN’ HOT

admin — Tue, 21 Jun 2011 15:00:09 +0000

As I was saying, ARESU DIGITAL is HOT. While I love to let pictures speak for themselves, I realize telling a story is essential to broaden your knowledge and understanding of exactly what you’re looking at here. This is among the finest digital imaging in the world. These images, that are created from multiple captures over a period of time, often in various locations, under a huge of array of lighting conditions, are visionary. The constant is …. PAUL ARESU and his vastly talented associate, Photoshop master, Mike Moskowitz of Aresu Digital. The passion and sophistication, collaboration and connection, the seriousness mixed with unending jokes, make them an unparalleled match. Get ready for your experience with outrageous results when you work with Aresu Digital. Incidentally, I am not all talk. Here’s the proof……

NBA Superstars: LeBron James, Dwight Howard, Kevin Garnett, Amare Stoudemire, Carmelo Anthony, Kobe Bryant photo by Paul Aresu / Imaging by Aresu Digital

NBA Superstar Kobe Bryant / photo by Paul Aresu / Imaging Aresu Digital

PAUL ARESU for VH1

admin — Mon, 20 Jun 2011 19:03:20 +0000

I was running through Madison Square Garden last week when I saw gigantic blowups of NBA superstars. I was in awe! Realizing that Paul Aresu photographed everyone of these guys in his own inimitable style really struck me. If you’ve ever photographed a celebrity, you know you get five minutes – if you’re lucky. Paul Aresu’s relationship with these players is established instantly. So bam! Paul hits the ground running on these assignments. Imagine, you’ve waited all day, driven to location, set up lighting, sat around waiting for these giants of the sport to arrive (who are sometimes an hour and half late) and you’ve got this one abbreviated moment to capture this compelling image that gets blown up fifteen feet high or is posted where millions view. Paul does an amazing job! What do you think?

Carmelo Anthony / photo by Paul Aresu

BARBRA WALZ for OPRAH’s INTERVIEW with RALPH LAUREN

admin — Wed, 18 May 2011 18:04:12 +0000

Barbra Walz, my tribute to you! I began my career in New York City representing BarbraWalz. She was an extraordinary person. Exceptional photographer, exquisite woman, great style and lovable wit. And she was a cancer survivor. Her pictures brimmed with intelligence; they were packed with the essence of relationships. I was in awe of her New York Times Magazine covers, book covers in a world of famous people with images that made lasting impressions. Her vast talent resided inside a woman who had one leg as she was 14 years old when the other was amputated at the hip from cancer. This never stopped her. Not from having two amazing daughters or strolling onto movie sets hired by great directors who wanted Barbra to shoot their film stills. She was a real favorite. Today, Barbra Walz’s photograph of Ralph Lauren is used for The Oprah Interview to promote their conversation that airs this week, one of Oprah’s final interviews. I’m thankful to Barbra’s husband, my dear friend Kevin Walz, for allowing us to publish this image, giving honor to pictures with lasting appeal. We honor Barbra Walz along with Ralph, Oprah, Kevin and our beautiful families for carrying the torch of our passions.

Ralph Lauren – Photo by Barbra Walz

PAUL ARESU NOMINATED for 2011 MED AD NEWS AWARD

admin — Wed, 06 Apr 2011 20:35:03 +0000

Testimonials have value! When Paul Aresu was hired at DraftFCB, to shoot Merck Hypoglycemia Awareness campaign last summer, intentions aimed high, combined efforts equaled award winning results. Nominated for Manny Award by MedAd News in category of “Best Disease Awareness” campaign, running against 21 campaigns in their category, they’re now Final 3. Their Art Director emailed me, and here’s his words…..”It was a pleasure then and it’s a pleasure now to share this congratulatory news with you. From Paul, to Mikey, to Sally and more, our shoot was an awesome experience with quality results. Hopefully, if the stars align, we’ll get some hardware from this. If not, it’s an honor to be nominated and it’s a reflection of your team’s commitment to excellence. Our team from Draftfcb couldn’t be prouder to share this with you. Much love and appreciation.” Thank you Michael!
http://www.mannyawards.com/vote2011/?action=viewnoms&cat=22&maid=3&cname=Best%20Disease-Awareness%20Campaign

Photo: Paul Aresu / Agency: Draft FCB / Award: MedAd News

JANICE MOSES on “THE EARLY SHOW”

admin — Wed, 06 Apr 2011 18:46:00 +0000

“AFFORDABLE RUNWAY LOOKS” was The Early Show segment yesterday featuring Carmen Marc Alvo, designer to the stars for Red Carpet, cancer survivor who is bringing awareness to early detection through screening. Carmen Adriana, my friend and very talented stylist who coordinated this production, invited me to model wearing the ‘LBD’ the “little black dress”. Awakened at 4am to make this appearance was totally worthwhile. Why? Empowerment is a bonus from working with fabulous women: awesome make-up artist Maria Scali, terrific producer Margaret Tergler, and superb hair stylist who waved her hand over my hair and sent me off. Click on link, search for ‘Affordable Runway Looks’ to see me at very end of segment. Thank you Carmen & Carmen for reminding us to take care of ourselves. Thank you Boehringer Ingelheim for creating this drug that saves lives. We know good health is everything.
http://www.cbsnews.com/video/watch/?id=7361779n&tag=related;photovideo

Yup that me! in “Afford Runway Looks” on The Early Show

Behind The Scenes: with Stylist Carmen Adriana on The Early Show

ALTER CGI with ERIC SAHRMANN PHOTO

admin — Wed, 02 Mar 2011 16:11:36 +0000

ALTER never ceases to amaze. Working in concert, every discipline under one roof, they produce images with no boundaries. Spanning time and space, ideas abounding, no limitations. Whether it’s ‘historical’ captured moments like ‘Gladiators,’ showcasing Eric Sahrmann’s exquisite photography, or capturing a boy in a modern day school room with extra pizzazz (wait n’see in future blog). There is no limit to what ALTER does. Oh yeah, top-notch conceptual thinking, high-end photo production (including casting, styling, wardrobe, props, set construction, splashing, swirling)-and that’s just photography. Then ALTER launches into realm of CGI! Hold onto your hats-it’s like being shot out of canon! From physical to virtual where ‘anything’ is possible. At ALTER extraordinary CGI artists work side-by-side with phenomenal digital artists to create whatever! Here’s a little something they did in their ’spare’ time. Transcend time and space. Think ALTER and go!

The Gladiators - ALTER CGI - photo: Eric Sahrmann

PAUL ARESU WINS ADDY AWARD

admin — Wed, 09 Feb 2011 18:13:55 +0000

When Paul Aresu shoots, everyone wins! This time Paul’s campaign for TLC Posters won Addy Award Show. Officially this award is presented February 17th and Paul wishes he could be there to accept, but he is booked all month! If anyone makes it to St.Louis for the show, Chuck Berry is playing at Blueberry Hill in U.City. Paul would have loved being there for all of it. Thanks guys!

TLC Poster Campaign/ Addy Award Winner by Paul Aresu

TLC Poster Campaign / Addy Award / photos by Paul Aresu

ALTER – This is NOT a thankless job!

admin — Mon, 10 Jan 2011 19:54:32 +0000

ALTER brings it home. Can you imagine the thrill to receive “thanks” email on Sunday evening from our client? Yes, ad agency ‘partner’ – last night! After ALTER worked tirelssly for weeks creating CGI (organics are challenging in collaborative process leading to animation) to develop perfect images. Sketches, tweaks, revisions, back n’forth is integral part of it all. ALTER made it totally worthwhile when this arrived: ’Thanks to you and your team for working so hard to deliver exactly what the client is looking for. It’s GREAT.”

CGI SPLASH LADY by ALTER

CGI GATOR SPOON agency: GSW Worldwide CGI: Alter

ARESU NAILS IT!

admin — Tue, 21 Dec 2010 17:31:11 +0000

When Paul Aresu goes out to shoot, the response from clients is phenomenal. This morning alone, three testimonials filled with praiseworthy phrases for Paul and his team for shoots this week. ”You really nailed this project for us!” “Your shoot was easily the smoothest we’ve ever had…the quality speaks for itself.” from CNBC. ”I’m just so thrilled with how everything went, from Commonhealth, “accolades from client to you and your crew…. really, really enjoyed working with you.” And from Palio, after shooting video and print “Great working with you and your team.” Go Paul! Go Team!

ROBERT TARDIO for MARY KAY

admin — Mon, 06 Dec 2010 18:21:07 +0000

When Mary Kay cosmetics wanted a fresh eye on their beauty photography Art Director Kathy Albright suggested Robert Tardio. She’s been a loyal fan and client for a long time, having worked with together on product for years. Kathy loves Robert’s light. Creating a top team with hair & make-up artist supreme, amazing Robert Jones – they could not go wrong with beautiful Eva P. This crew had a fantastic day!

ALTER CGI – Yes Now Human!

admin — Wed, 01 Dec 2010 17:20:52 +0000

ALTER CG artists, distinguished group of specialists, create organic images including animals, plants and, YES! humans. I’m making a big deal of this artistry because recently I read in PDN Nov issue, “CG artists still haven’t been able to make human beings look real.” Well, meet Ben cgi by ALTER. In all his many incarnations: wire frame, model, textured, they built this handsome guy as CGI human. I am very proud of this amazing CG team at ALTER.

Paul ARESU – Behind the Scenes

admin — Tue, 16 Nov 2010 18:18:52 +0000

Paul ARESU lives for the photoshoot. Last night in the darkness of NYC on location with charismatic Art Director, Ray Colon and fabulous Senior Art Producer Alexa Benitez, plus their massive crew – they brought the city to life! Like a movie set, they created a scene! Lighting, water trucks, talent, police, motor homes, generators, computers, still cameras, video and there’s ARESU behind the camera, of course, the place he loves best, and turns to me saying “I want to do this every day!” “Me too,” was my reply. Call me when you’re ready to join us.

"Look at My Kid"

Digital master Mike Moscowitz, brand manager Kim Owens, charismatic AD Ray Colon, amazing ARESU!

Man on The Move, That

Producers Par Excellance, PhotoGroup Team Peter Strongwater, Vail Palmer Smith

Welcome New Photographer PAUL ARESU

admin — Mon, 08 Nov 2010 18:12:08 +0000

Janice Moses Represents is thrilled to welcome new photographer Paul ARESU. Vastly talented at creating phenomenal images, Paul’s distinctive style produces pictures with extraordinary impact. We are excited about working in this global community developing more fans and making new friends around the world. When you want a creative solution – Call me for your next production – with ARESU!

BRAD GUICE in HAITI

admin — Thu, 28 Oct 2010 14:28:24 +0000

Brad Guice was in Haiti this month donating his energy and talent documenting the construction of a medical facility to help the team of doctors and professionals arriving weekly to care for people of Haiti. Brad captured these images to help us see what is there. Scott Zacaroli at Merkley & Partners created this video AidToHaitiToday.org from Brad’s images and video footage as he sings about the dire situation that persists there. Imagine how we can make a difference. We donate to Partners in Health. We hope you will find your own way to give. We thank you Brad for your generosity.

2FAKE CGI – 3D Masters

admin — Tue, 19 Oct 2010 13:30:46 +0000

Testimonials are an effective way to share other reactions (than my own) to the work I am so proud to represent. When I e-blasted these CGI images created by the phenomenal artists at 2FAKE, imagine how gratifying to have the response come right back that said: ’WOW! That’s really awesome work. Thanks for sending.’ Our intention is to inform and educate the creativing community about the work from 2FAKE. CGI offers opportunities and challenges, creating artwork that’s impossible to to capture through photography, less effective with illustration. Exploring the ‘virtual’ world with ‘virtual’ photography through research, sketches, and like the sculptor, create the model, add texture, then light, you reach the final phase of the process, and retouch; the outcome is beyond the limit where we could go before now with expanding technology. The realm of new possibility renders an exciting place to live, especially with the superb 2FAKE!

ROBERT TARDIO for Elie Tahari

admin — Tue, 12 Oct 2010 16:30:58 +0000

If truth be told – these are RAW captures! That’s right, no retouching, pure photography – and I’m bold enough to want to share them this way. It’s the only way to tell absolute truth about Robert Tardio, his talent and vision. I once read that “exceptional images are more than pretty pictures.” For Robert, his images represent an approach, a passion, and pure instinct to be in a relationship with his subject. They define his photography, they propel his Art Director, and in the commercial world of fashion retail, they are non-verbal strategy that actually creates business – pure and simple – they create “Sales!” So when Elie Tahari wanted moody, dramatic, glamourous lighting, they came to Robert Tardio. What they wanted were sexy images to move the buyers at their core. They relied on Robert’s ability to capture the Elie Tahari product and make you want to possess them. I think Robert did an awesome job here – what do you think?

2FAKE CGI+Animation Tours Virtual Reality

admin — Tue, 28 Sep 2010 13:35:01 +0000

Watching 2Fake work is watching the Masters! Nicolas Rieben, Head of CGI was a sculptor for 20 years working in wood at a size double his near 6′ tall height. His attention went to precision, form, detail. Now 2Fake builds CGI for advertising clients from the premier studio of 2Fake in Williamsburg. Moving from “physical” to “virtual” was an obvious transition with the new wave from iPad technology – print comes to life, websites want motion, man needs to fly. Software from Hollywood takes 2Fake CGI from print to animation. So move it!

Until we figure how to load our animation samples, click on this link and view at Vimeo our new theater.

Robert Tardio Images”The Style Checklist” in Archive

admin — Tue, 28 Sep 2010 04:53:55 +0000

When you come across this issue of Archive – pick it up. There’s always inspiration to feed your creative soul and, with time now moving at warp speed, you’ll need all the nourishment you can get now. Then thumb thru until you find these images – and now STOP!

Take that split second to study these new pictures from Robert Tardio. Wonder a while about how he made that liquid come squirting from those tubes. Contemplate the light as it measures the immeasurable, space! Yes, that’s right – you’ve read this far to discover that we’re talking about photographer Robert Tardio, and they way he draws you into time and space – and makes everything stand still. Some call it “still life” – but that’s not really enough, I call it Robert at play.

ALTER Brings on The Bubbles!

admin — Tue, 28 Sep 2010 04:10:22 +0000

Top notch Art Buyer asked me recently if Alter could create bubbles, not just ordinary bubbles, but iridescent, shimmering, luminous bubbles, shining with a lustrous sparkle; she emphasized the amount of research that went into the study of her client’s product. She wanted “glow” emanating from their form – and to be sure that Alter would follow the agency’s creative direction. With these samples we won her confidence – and the work.

Today Show with Lloyd Boston

admin — Wed, 22 Sep 2010 02:57:26 +0000

When Robert Tardio photographed The Style Checklist by Lloyd Boston, we never expected Lloyd to invite ME to join him on the Today Show. Carmen Adriana, Lloyd’s fabulous stylist rocked the experience with her wardrobe selection. (That’s Carmen in blue blouse- and ME in fabulous leather dress by Elie Tahari). Best part of the day: working with Jones NY’s own Lloyd and meeting his mom, Lynell Kollar. Moms are awesome! Check us out http://today.msnbc.msn.com/id/26184891/vp/39079069#39079069

BRAD GUICE Captures The Champion

admin — Fri, 17 Sep 2010 19:42:28 +0000

When photographer Brad Guice shoots for Citizen Watch he obviously brings them luck! The year US Open winner Kim Clijsters was “unstoppable” after this photoshoot and last year Eli Manning won the Superbowl! Joining forces with stylist Lori Upbin, Brad and Lori bring style to Citizen Signature campaign of champions.

Photo by Brad Guice / Styling by Lori Upbin

ROBERT TARDIO New Book “The Style Checklist”

admin — Wed, 08 Sep 2010 16:34:07 +0000

Our masterful Robert Tardio collaborated with the impeccable Lloyd Boston to create their new book! “The Style Checklist” is launching in NYC with Fashion Week and Lloyd adds to our excitement by inviting Me to join him on The Today Show. With these expert tastemakers guiding our style, we’re sure to make magic in our own lives. Thank you Robert & Lloyd for giving us this new bible of fashion.

2Fake CGI in Archive

admin — Wed, 25 Aug 2010 04:00:38 +0000

2Fake is “hot” from their new project. With their brains buzzing, pulling inspiration from science/tech world for engineering CGI superstructures, 2Fake’s artists go to the end of the Earth and beyond. While we can”t reveal more now, here’s a preview of next Archive ad. Yin-yang drives this pair.

Lori Upbin Styles for Paul Aresu

admin — Tue, 24 Aug 2010 16:52:00 +0000

When Grey Healthcare wanted the perfect team to create a natural “look” for Invega-Sustenna campaign, they paired our favorite stylist Lori Upbin with top photographer Paul Aresu. They did a great job, what do you think?

Stylist: Lori Upbin / Photographer: Paul Aresu / Agency: Grey Healthcare / Art Buyer: Michelle Bernstein

Robert Tardio for Coach in ELLE

admin — Tue, 24 Aug 2010 15:41:01 +0000

Fabulous Coach team moved into Robert Tardio’s studio this month! Bringing their exquisite merch for global holiday campaign to shoot with Robert – they had a blast! We can’t show you those pictures yet, but here’s a gem Robert shot last Spring that’s running in September ELLE.

Robert Tardio for Coach

2Fake: CGI for iPad Liberty Mutual Campaign

admin — Tue, 03 Aug 2010 23:23:46 +0000

CGI or NOT – DON’T TEXT AND DRIVE!

When iPad hit the market, Hill Holiday was first with new Liberty Mutual campaign. Under tight deadline, they came to 2Fake to make it ‘real’ with custom CGI. The message to kids was real too. Creatives at the agency spread the word about how great the guys at 2Fake are under pressure.

Robert Tardio: Focus on Clinique

admin — Tue, 03 Aug 2010 22:59:38 +0000

Fresh Eye On Clinique

We’re prejudice! We think Robert Tardio is the greatest (me, Tiffany and Sharon, that is), so when Clinique called, we weren’t surprised. Collaboration with Digital Evolution only added to exquisite captures and we’re very proud of these results.

Alter: Photo+CGI for Samsung

admin — Tue, 03 Aug 2010 22:46:36 +0000

CINEMA-QUALITY CGI

When Leo Burnett needed to portray cinema-quality imagery for Samsung’s new 4G smartphone, they came to Alter - and our expertise in photography, digital imaging and CGI allowed us to deliver the stunning, blockbuster graphics that you see here. The only thing missing is popcorn.

New Artist: JF Berube

admin — Wed, 21 Jul 2010 17:39:06 +0000

Janice Moses Represents welcomes new photographer Jean-Francois Berube, master of portraiture, creating a moment to capture the elusive soul of his subject. JF’s distinctive approach, characterized by uncluttered images where nothing comes between his lens and true nature of his subjects. The work appears in Elle and Interview, a variety of global commercial clients. Currently living in Montreal, JF’s recent essay on Olympic Athletes in Canada celebrates the heroes we make of them during the games.

A Despatie, Olympic Athlete, Canda