When Whirlpool and Leo Burnett decided to re-introduce the Maytag Repairman, an advertising icon whose been out there for 50 years as a great asset who differentiates their brand, they hired PAUL ARESU to launch their new print campaign. Working with top teams of creatives both at the agency and in-house at Paul’s studio, we began the long process of developing the creative direction, providing the images, and producing the budgets to make this great shoot a reality. Our excitement from every member of our team was over the moon. It began late last summer when Alpha245 Art Buyer called me, Janice Moses, very proud agent to photographer Paul Aresu 🙂 She said that her very astute Art Director had seen Paul’s work in Archive, and knew Paul Aresu was the photographer to shoot this job. Working closely together, Paul and I developed the estimate that fit perfectly with the agency budget. We hired the finest prop stylist to rig the sets. We awaited arduous task of finalizing contracts with svelte new Maytag Man. Then Paul worked with his team of rockstars: Mike Moskowitz, digital artist, Rachel McLaughlin, producer, to make this shoot a wonderful experience from start to finish. At the end of the two weeks, working side by side with TV commercial shoot, all the words of praise came in abundantly. “We love Paul! We love his team!” Like the brand itself, we are so proud to be “out there with our own voice, our own campaign and our own breakthrough work.” Thank you Michael Frease, group creative director at Team 180 and everyone we had the privilege to work with Leo Burnett and Alpha245. You guys are awesome!! www.paularesu.com
