When Grey NYC wanted to ‘spark’ new campaign for Bosch Spark Plugs they called PAUL ARESU. Master imagemaker Paul, combined with an awesome production team who rounded up vintage cars, greasy garages, and grundgy mechanics for first shoot, Paul created this work. Grey team was thrilled with results! Came right back for round two! Expanded campaign and Aresu Digital produced more awesome results. Create a ‘look’ that distinguishes your next campaign and call me. PAUL ARESU does this every day.