PAUL ARESU shows his talent for capturing the quintessential moment!  Showcasing his versatility in newest lifestyle shoot, Paul captures the “perfect moment” between his subjects, and displays his eye for beautiful light.  We love what he does with natural light! See more at paularesu.com

Colle McVoy came to Paul Aresu for the Purina Pro Plan campaign because they loved his edgy look.  The collaboration between Paul Aresu’s photography and Mike Moskowitz’s retouching resulted in  these eye catching images.  What a great team!

PAUL ARESU shot new images that have a raw beauty.  In this collection Paul demonstrates his wide range of talents.  Working with one light, he produced a collection that’s authentically Paul.  For more visit Paul Aresu.

Photographer PAUL ARESU is on top of his game.  Shooting campaign for Sprite ignites Paul’s passion. Taking his team, PAUL ARESU trekked to sunny Los Angeles for The Star Group, built sets on location, and captured these ads with his multidisciplinary approach.  Blending photography with digital imaging that’s how Paul and Mike created this work.  Here’s a ‘behind the scene’ and there’s Paul (on top) behind the tarp

I’m just back from LeBook CONNECTIONS in Los Angeles and want to showcase PAUL ARESU “kids” work today.  The event was fabulous!  Meeting Creative Directors and Art Buyers is always exciting and one man really stood out.  He is the Creative Director from a well-respected toy company and I’ve decided to use my blog to say “Hello”… So to HG, I want to say, here’s Paul Aresu the consummate advertising photographer. Always creative, ever dancing in an arena where collaboration is king and selling the brand integral and essential.  With Paul it’s second nature.  He creates signature style images while socializing with clients and conferring with creatives.  Lunch is an equally important part of the day.  And Paul always makes it look easy.

When AT-EDGE talks to Art Buyers in their newest promotion they used this PAUL ARESU image.  Knowing that agencies rely on At-Edge to hire photographers they love, need, and trust we thank our friends Susan Baraz, Glen Serbin, and Elizabeth Nebb Owen for this honor.

When Grey NYC wanted to ’spark’ new campaign for Bosch Spark Plugs they called PAUL ARESU.  Master imagemaker Paul, combined with an awesome production team who rounded up vintage cars, greasy garages, and grundgy mechanics for first shoot, Paul created this work. Grey team was thrilled with results!  Came right back for round two!  Expanded campaign and Aresu Digital produced more awesome results.  Create a ‘look’ that distinguishes your next campaign and call me. PAUL ARESU does this every day.

client: BOSCH agency: GREY NYC photo by: PAUL ARESU

client: BOSCH agency: GREY NYC photo by: PAUL ARESU

client: BOSCH agency: GREY NYC photo by: PAUL ARESU

client: BOSCH SPARK PLUGS agency: GREY NY photo: PAUL ARESU

“Infinity and beyond!”…I love that line from Toy Story.  It sums up possibilities working with my awesome roster of artists whose talents are infinite in their unique and varied realms.  Exquisite photography by PAUL ARESU for Miller Lite, double header by ALTER with cgi landscape in Batman night and cgi perfection with silver convertible, finally 2FAKE, always iconic and now atomic!  Check out 2FAKE, ALTER, PAUL ARESU. THEY ROCK!!!

photo: PAUL ARESU client: MILLER LITE agency: INTEGER GROUP

cgi: ALTER client: LEXUS agency: WALTON ISAACSON

cgi: ALTER client: NISSAN agency: TBWA/CHIAT DAY

cgi: 2FAKE client: LEXUS agency: TEAM ONE

RAW CAPTURES….that’s what’s in the camera.  See it live, there’s something about it that’s incredibly exciting.  LIVE!  Work done by masterful photographers, digital technicians, producers, stylist and the whole crew working together on set… it’s awesome.  Years ago, I walked around with polaroids in my pocket after the shoot that I clipped from the photographers table.  That was Polaroid film and those cameras are gone now from the commercial landscape.  Today it’s sophisticated electronics with digital camera, multiple computers, and vast amount of compositing, digital imaging, Photoshop and all the tools and toys any kid would wish for.  But the constant is this array of incredibly smart, talented artists working together creating light and finessing these captured plates that make your heart pound.  Drama, mystery, and total control. Here’s a recent shoot from Paul Aresu….  On his computer screen is a raw capture….scroll down to see Paul and his team, the actual location and then the ultimate… that final image by Paul Aresu and his 10 year collaborator, Mike Moskowitz of Aresu Digital.

New Citizen Watch campaign features Paul Aresu photography with praise from Citizen Pres. Jeffrey Cohen.  Assigned to capture Citizen ambassadors: Super Bowl MVP Eli Manning, Daytona 500 champion Matt Kenseth, and talented golf champion Paula Creamer.  Paul put everyone at ease with totally buttoned-up production.  His completely relaxed demeanor while directing high-profile athletes at these photo shoots made it look so easy. Master of light, laser focus on magical moments, Paul is intent on capturing iconic images for this campaign with real eye appeal.  Roll out starts today.

They say ” a picture is worth 1000 words.”  When Paul Aresu photographed this adorable young girl, he wanted to help these adoptable kids in their search for lasting love.  Paul volunteered his time at Bronx Art Museum Heart Gallery, never considering how they’d touch his heart with their kindness.  All he could say was “they are so upbeat, it is an inspiration for us all to behold.”  Paul makes a difference.  He wanted to help these foster care kids.  Reach out if you can help too.

Paul Aresu at Heart Gallery

Master Paul Aresu captures images that are both highly complex with multiple “effects” or punctuated by total simplicity.  These few images have that contrast.  Paul’s personal relationship with Dwyane Wade reigns supreme when Dwyane’s reserve is preserved in this intimate moment.  The talent of a portraitist, knowing his subject and his light. Then Aresu Digital cranks up the volume and drives the “EFFECT”.   Whether it’s charred glass captured as separate plates, splashing water surging against these hard core athletes, it’s Paul’s vision that sets these athletes apart.  Heroes on invisible pedestals captured by Paul’s camera then crafted under the magical paintbrush of our own superhero Mike Moskowitz, Aresu Digital.  Yes I could wax on rhapsodic….. Just look!!!

PAUL ARESU has a blast shooting the hottest comedy show on cable. Last July, FX Network Art Director called asking if Paul was good at story-telling …. “Can he work down on football field?” My answer… “He’s amazing! There is nothing Paul can’t do!” When the cast arrived, along with stunt doubles, trampolines, gym matts, trucks, crew, lighting, and the load of protection for famous field at Rose Bowl – Paul Aresu was in his element.  Having only one day to shoot, pressure was on!  Here’s results for Season 3 of The League.  Thanks to FX team of Todd Heughens and Julie Graham.  Awesome assignment!

When Paul Aresu walked onto the field at the Rose Bowl last week, he was playing for real.  Hired by Creative Director to photograph The League, they wanted Paul’s narrative style for their new campaign.  FX Network wanted Paul’s signature photography and his ability to work with people.  Shooting alongside broadcast is always exciting (and challenging).  These huge productions filled the arena with vans, trucks, the largest lighting set-ups imaginable and tons of protection for that sacred ground.  Paul had his own A-team from Aresu Digital by his side (as always) to develop extraordinary imagery as they do on a daily basis.  (I never walk into their studio when there isn’t some incredible picture up on the computer screen in development under the tight direction of Paul).  Now back to The Rose Bowl!  So FX new campaign is slated to promote hit comedy show The League.  Paul masterfully worked their team and his crew photographing each member of the cast then creating final iconic Aresu images using innovative techniques developed over years and year.  While I am not at liberty to show you those pictures yet, here’s a few that illustrate Paul Aresu style. Thank you Paul and FX for an incredible shoot.

As I was saying,  ARESU DIGITAL is HOT.  While I love to let pictures speak for themselves, I realize telling a story is essential to broaden your knowledge and understanding of exactly what you’re looking at here.  This is among the finest digital imaging in the world.  These images, that are created from multiple captures over a period of time, often in various locations, under a huge of array of lighting conditions, are visionary.  The constant is …. PAUL ARESU and his vastly talented associate, Photoshop master, Mike Moskowitz of Aresu Digital.  The passion and sophistication, collaboration and connection, the seriousness mixed with unending jokes, make them an unparalleled match.  Get ready for your experience with outrageous results when you work with Aresu Digital.  Incidentally, I am not all talk.  Here’s the proof……

NBA Superstars: LeBron James, Dwight Howard, Kevin Garnett, Amare Stoudemire, Carmelo Anthony, Kobe Bryant photo by Paul Aresu / Imaging by Aresu Digital

NBA Superstar Kobe Bryant / photo by Paul Aresu / Imaging Aresu Digital

Testimonials have value! When Paul Aresu was hired at DraftFCB, to shoot Merck Hypoglycemia Awareness campaign last summer, intentions aimed high, combined efforts equaled award winning results.  Nominated for Manny Award by MedAd News in category of “Best Disease Awareness” campaign, running against 21 campaigns in their category, they’re now Final 3. Their Art Director emailed me, and here’s his words…..”It was a pleasure then and it’s a pleasure now to share this congratulatory news with you. From Paul, to Mikey, to Sally and more, our shoot was an awesome experience with quality results. Hopefully, if the stars align, we’ll get some hardware from this. If not, it’s an honor to be nominated and it’s a reflection of your team’s commitment to excellence. Our team from Draftfcb couldn’t be prouder to share this with you. Much love and appreciation.”  Thank you Michael!
http://www.mannyawards.com/vote2011/?action=viewnoms&cat=22&maid=3&cname=Best%20Disease-Awareness%20Campaign

Photo: Paul Aresu / Agency: Draft FCB / Award: MedAd News

When Paul Aresu shoots, everyone wins!  This time Paul’s campaign for TLC Posters won Addy Award Show. Officially this award is presented February 17th and Paul wishes he could be there to accept, but he is booked all month!  If anyone makes it to St.Louis for the show, Chuck Berry is playing at Blueberry Hill in U.City. Paul would have loved being there for all of it.  Thanks guys!

TLC Poster Campaign/ Addy Award Winner by Paul Aresu

TLC Poster Campaign / Addy Award / photos by Paul Aresu

Paul ARESU lives for the photoshoot. Last night in the darkness of NYC on location with charismatic Art Director, Ray Colon and fabulous Senior Art Producer Alexa Benitez, plus their massive crew – they brought the city to life! Like a movie set, they created a scene! Lighting, water trucks, talent, police, motor homes, generators, computers, still cameras, video and there’s ARESU behind the camera, of course, the place he loves best, and turns to me saying “I want to do this every day!” “Me too,” was my reply. Call me when you’re ready to join us.

"Look at My Kid"

Digital master Mike Moscowitz, brand manager Kim Owens, charismatic AD Ray Colon, amazing ARESU!

Man on The Move, That

Producers Par Excellance, PhotoGroup Team Peter Strongwater, Vail Palmer Smith

Janice Moses Represents is thrilled to welcome new photographer Paul ARESU.  Vastly talented at creating phenomenal images, Paul’s distinctive style produces pictures with extraordinary impact.  We are excited about working in this global community developing more fans and making new friends around the world.  When you want a creative solution – Call me for your next production – with ARESU!