PAUL ARESU for MILK with SOCCER STAR KELLEY O’HARA

Lowe Campbell Ewald wanted Paul Aresu to shoot print during Milk TV spot with Kelley O’Hara.  Director Hudson Dusters from Greenpoint Pictures, Paul Aresu and the LCE were A-team for this collaboration. Having only a few hours with Kelley, production was challenged to find the perfect location that’s not only “clearable,” but also right for the story they wanted to tell.  Brooklyn Bridge Park was not available; most parks had fences around them, making it hard for Kelley to meet the ball while on the run; others were surrounded by track fields, tennis courts, or were just too small.  Production opted for Bushwick Inlet in Williamsburg, close to the location where Kelley is captured running on the bridge with a vista of Manhattan.  Our stylist Lori Upbin coordinated wardrobe, with Kelley bringing everything she wears during practice; high top socks, shin guards, cleats, but creatives opted for the cooler sponsor “look” by Under Armor (the brand of choice).  Moving ahead regardless of forecast for inclement weather, Paul pulled this production off!! A horrendous storm, torrential downpour, and 50 mile an hour gusts, blew Paul’s set over even with 6 assistants holding down the silks.  It became dangerous and impossible to shoot.  Changing gears with TV in place is monumental and expensive. Paul’s quick response moved print to Brooklyn’s Drive-In Studio that our producer found available only a few blocks away. Paul re-set his lights and pulled off this super shoot on “Built with CHOCOLATE MILK.”  Our invaluable Art Producer, Hillary Jackson was so invested in our success, she allowed this shoot to go even without getting prior approval from client for change of venue.  Paul captured background plate of storm clouds as the shoot moved into the studio.  Excitement abounds on a shoot like this one.  Go Paul, go LCE, go Kelley!!  Every shoot has a story….this is one I love. www.paularesu.com

For Behind The Scenes:  https://www.youtube.com/watch?v=DXSpxK19W5U

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Read more.. Monday, June 8th, 2015

Community Table Welcomes Photographers To The Table – Including our own Paul Aresu

Community Table and Workbook host the first photographers’ Roundtable. Agency professionals and top photographers come together with the idea that there is nothing more powerful than education. Read how the group delves into the challenge of staying relevant once a career is established, while running a business.

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Read more.. Thursday, May 7th, 2015

PAUL ARESU – Dramatic Bodies

PAUL ARESU can turn the human body into a work of art.  As a brilliant director, Paul guides the model to contort their bodies into sculptural poses.  Combining dramatic light and visual effects – Aresu Digital transforms the studio to detailed landscapes.   www.paularesu.com

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Read more.. Wednesday, March 18th, 2015

PAUL ARESU RUNS WILD

PAUL ARESU trades city streets for woodland trails  www.paularesu.com

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Read more.. Tuesday, January 20th, 2015

Derek Jeter’s Last Hit at Yankee Stadium

Paul Aresu catches Derek Jeter’s last hit at Yankee Stadium.  Paul lives, breathes, and photographs sports.  www.paularesu.com

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Read more.. Wednesday, October 8th, 2014

PAUL ARESU Makes it Real for JANUVIA

PAUL ARESU Januvia campaign for Harrison & Star is an impeccable production.  When CD Brian Bace wanted authentic captured moments, Paul is “go-to” guy,  blending directorial ability with photographic talents. www.paularesu.com

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Read more.. Wednesday, July 23rd, 2014

PAUL ARESU Cuts to the Edge with CrossFit

PAUL ARESU headed to back streets of Brooklyn for drama, texture and light to shoot these world class CrossFit athletes in their isolated moments of training hard. www.paularesu.comLIVEBOOKS_SPORTS_2_011

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Read more.. Tuesday, July 8th, 2014

PAUL ARESU Hits the Fairways for NATIONWIDE

Play any golf this weekend?  When PAUL ARESU hit the links for Nationwide Memorial Day Tournament with #1 PGA ranked Adam Scott he captured this breath-taking image.  www.paularesu.comgolf_blog

Read more.. Monday, July 7th, 2014

PAUL ARESU – FROM THE ROAD

Taking a break from the Maytag shoot, PAUL ARESU trekked into the Mohave Desert to capture this road trip with youthful authenticity and editorial style.  Talking technicals, he used morning light.  Talking fun, is there a better way to spend a day? www.paularesu.com

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Read more.. Monday, June 16th, 2014

PAUL ARESU CLOWNS AROUND

No kidding, PAUL ARESU is down with clowns.  There’s no sitting still for Paul; everything is grist for the mill. This reminds me of Picasso who said, “Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.”  www.paularesu.com

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Read more.. Monday, April 28th, 2014