PrimaLoft hits the slopes with PAUL ARESU.  At 13,000 feet above sea level with temperature of minus 15 degrees Fahrenheit in Arapahoe Basin, Colorado, they produced this campaign.  Featuring high performance gear, Paul captures athleticism in a brilliant light.  What a great time!!!  www.paularesu.com

When Duracell Battery refreshed their packaging with images that reflect their specialties, PAUL ARESU was selected to shoot the campaign for The Integer Group.  Capturing all the portraits in a single day, using plated backgrounds, Paul created this iconic campaign.  www.paularesu.com

Colle McVoy assigned PAUL ARESU new Purina campaign at The Westminster Dog Show.  Capturing for print and video, PAUL worked with ALTER on “cinemagraphs” for animated gifs.  Classic “putting on the dog” you guys! www.paularesu.com, www.thinkalter.com

“WE LOVE PAUL” cried the Art Director when I stepped on set of Ink Master shoot for Spike TV.  Then Paul Aresu and Aresu Digital master, Mike Moskowitz, crushed it.  www.paularesu.com

When Whirlpool and Leo Burnett decided to re-introduce the Maytag Repairman, an advertising icon whose been out there for 50 years as a great asset who differentiates their brand, they hired PAUL ARESU to launch their new print campaign.  Working with top teams of creatives both at the agency and in-house at Paul’s studio, we began the long process of developing the creative direction, providing the images, and producing the budgets to make this great shoot a reality.  Our excitement from every member of our team was over the moon.  It began late last summer when Alpha245 Art Buyer called me, Janice Moses, very proud agent to photographer Paul Aresu  She said that her very astute Art Director had seen Paul’s work in Archive, and knew Paul Aresu was the photographer to shoot this job.  Working closely together, Paul and I developed the estimate that fit perfectly with the agency budget. We hired the finest prop stylist to rig the sets.  We awaited arduous task of finalizing contracts with svelte new Maytag Man. Then Paul worked with his team of rockstars: Mike Moskowitz, digital artist, Rachel McLaughlin, producer, to make this shoot a wonderful experience from start to finish.  At the end of the two weeks, working side by side with TV commercial shoot, all the words of praise came in abundantly.  ”We love Paul!  We love his team!”  Like the brand itself, we are so proud to be “out there with our own voice, our own campaign and our own breakthrough work.”  Thank you Michael Frease, group creative director at Team 180 and everyone we had the privilege to work with Leo Burnett and Alpha245.  You guys are awesome!! www.paularesu.com

PAUL ARESU thrills us again!  This Run or Dye series reached a crescendo, capturing a rainbow color.  This is the ultimate Paul.  Having 100% media access to sensitive staging areas, the starting gate, the scaffolding; able to direct 12,000 runners in a 5k race; camera wrapped in plastic, Paul went for it.  What a day!!  When I asked Paul “what’s your favorite part?” He answered, “Taking pictures!” The Rave dance, the dye toss, running to six stations, six colors with music blasting, everyone covered; this is an explosion of color and emotion, Paul had a blast. www.paularesu.com

PAUL ARESU captures the love in New York City day or night! This “run-’n-gun-it” style of shooting is another talent of our very versatile photographer. www.paularesu.com

Paul Aresu will do anything to get the right shot. In our New York State feature story, it’s clear Paul isn’t afraid of a little water.  Great way to beat the heat any weekend! www.paularesu.com

PAUL ARESU surprises everyone with his vast versatility.  We fell in love with Paul’s new series as he captures that distinctive feeling of being young in the city on a hot summer night.  www.paularesu.com

Sports fans!! Paul Aresu and Mike Moskowitz send big “congrats” to NBA champs Miami Heat, winning NBA finals last night!! Having shot Dwyane Wade and LeBron James, Paul and Mike have a special connection.  We are thrilled for these talented athletes and their team. We also realized it’s a good thing they won (Mike reminds me) cuz we don’t have pictures of anyone on the other team :)  It’s fun to hang with winners … www.paularesu.com