PAUL ARESU Makes it Real for JANUVIA

PAUL ARESU Januvia campaign for Harrison & Star is an impeccable production.  When CD Brian Bace wanted authentic captured moments, Paul is “go-to” guy,  blending directorial ability with photographic talents.


Read more.. Wednesday, July 23rd, 2014

PAUL ARESU Cuts to the Edge with CrossFit

PAUL ARESU headed to back streets of Brooklyn for drama, texture and light to shoot these world class CrossFit athletes in their isolated moments of training hard. www.paularesu.comLIVEBOOKS_SPORTS_2_011


Read more.. Tuesday, July 8th, 2014

PAUL ARESU Hits the Fairways for NATIONWIDE

Play any golf this weekend?  When PAUL ARESU hit the links for Nationwide Memorial Day Tournament with #1 PGA ranked Adam Scott he captured this breath-taking image.  www.paularesu.comgolf_blog

Read more.. Monday, July 7th, 2014


Taking a break from the Maytag shoot, PAUL ARESU trekked into the Mohave Desert to capture this road trip with youthful authenticity and editorial style.  Talking technicals, he used morning light.  Talking fun, is there a better way to spend a day?


Read more.. Monday, June 16th, 2014


No kidding, PAUL ARESU is down with clowns.  There’s no sitting still for Paul; everything is grist for the mill. This reminds me of Picasso who said, “Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.”


Read more.. Monday, April 28th, 2014


PrimaLoft hits the slopes with PAUL ARESU.  At 13,000 feet above sea level with temperature of minus 15 degrees Fahrenheit in Arapahoe Basin, Colorado, they produced this campaign.  Featuring high performance gear, Paul captures athleticism in a brilliant light.  What a great time!!!


Read more.. Tuesday, March 11th, 2014


When Duracell Battery refreshed their packaging with images that reflect their specialties, PAUL ARESU was selected to shoot the campaign for The Integer Group.  Capturing all the portraits in a single day, using plated backgrounds, Paul created this iconic campaign.

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Read more.. Thursday, February 27th, 2014


Colle McVoy assigned PAUL ARESU new Purina campaign at The Westminster Dog Show.  Capturing for print and video, PAUL worked with ALTER on “cinemagraphs” for animated gifs.  Classic “putting on the dog” you guys!,

Read more.. Tuesday, February 11th, 2014


“WE LOVE PAUL” cried the Art Director when I stepped on set of Ink Master shoot for Spike TV.  Then Paul Aresu and Aresu Digital master, Mike Moskowitz, crushed it.


Read more.. Friday, January 31st, 2014

PAUL ARESU for Re-Launch of Maytag Man!

When Whirlpool and Leo Burnett decided to re-introduce the Maytag Repairman, an advertising icon whose been out there for 50 years as a great asset who differentiates their brand, they hired PAUL ARESU to launch their new print campaign.  Working with top teams of creatives both at the agency and in-house at Paul’s studio, we began the long process of developing the creative direction, providing the images, and producing the budgets to make this great shoot a reality.  Our excitement from every member of our team was over the moon.  It began late last summer when Alpha245 Art Buyer called me, Janice Moses, very proud agent to photographer Paul Aresu :)  She said that her very astute Art Director had seen Paul’s work in Archive, and knew Paul Aresu was the photographer to shoot this job.  Working closely together, Paul and I developed the estimate that fit perfectly with the agency budget. We hired the finest prop stylist to rig the sets.  We awaited arduous task of finalizing contracts with svelte new Maytag Man. Then Paul worked with his team of rockstars: Mike Moskowitz, digital artist, Rachel McLaughlin, producer, to make this shoot a wonderful experience from start to finish.  At the end of the two weeks, working side by side with TV commercial shoot, all the words of praise came in abundantly.  “We love Paul!  We love his team!”  Like the brand itself, we are so proud to be “out there with our own voice, our own campaign and our own breakthrough work.”  Thank you Michael Frease, group creative director at Team 180 and everyone we had the privilege to work with Leo Burnett and Alpha245.  You guys are awesome!!

Read more.. Wednesday, January 8th, 2014